Mobile Ecommerce: Optimise Your Product Pages for Mobile

May 31, 2016 by  
Filed under Ecommerce SEO, Mobile, Research, Retail, Technical

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Your mobile product pages are probably the least explored quick win opportunity your marketing team could exploit. To benefit fully; we need to understand the important differences between mobile and desktop. Often however, we see retailers lumping mobile together with desktop; a toxic decision when it comes to conversion and organic search performance. Smarter retailers […]

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Retail SEO: 8 Tips to Optimise Your Product Pages for Organic Search

May 18, 2016 by  
Filed under Microdata, Product Pages, Rich Snippets, Technical

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Retail SEO: Optimise Your Product Pages for Organic Search Product page optimisation is an oft-overlooked area of retail SEO. The key objection I tend to encounter is that there’s just so many pages, people struggle to know where to start. This is a counter-productive objection; your product pages are the sole drivers of revenue on […]

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3 Logical Alternatives to Animated GIFs

May 16, 2016 by  
Filed under Coding, Content Marketing, Technical, Web Dev

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GIFs are one of the oldest image formats on the web. The Graphics Interchange Format was first introduced in 1987, and advances in browser technology in the intervening years have reduced the number of scenarios in which GIF is the most suitable image format. In general, animated graphics are one of the format’s few remaining […]

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Virtual Reality: Bring Your Content Marketing to Life

May 11, 2016 by  
Filed under Creative, Technical

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What do McDonald’s, Star Wars, and Michelle Obama have in common? Answer: they’re all pioneers in the world of virtual reality. Virtual reality, just in case you’re unfamiliar with this trend, is a 3D computer generated world that allows users to explore and interact with their environment. Videos shot in 360° and VR video games […]

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Why Video Needs to be Part of Your Marketing Strategy Right Now

May 6, 2016 by  
Filed under Creative, Technical

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People might love a compelling article or a breathtaking photograph, but video has been the true conversion powerhouse for a while now. In fact, according to KISSmetrics, your viewers are 64–85% more likely to make a purchase after watching a video. Plus, Aberdeen Group’s 2015 study shows us that video users experience 41% more web […]

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Optimising for Google’s Quick Answer Box

May 3, 2016 by  
Filed under Google, Research, Rich Snippets, SEO, Technical

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“Answer Boxes” or “Rich Answers” are the search result features that appear at the top of some queries in Google Search. While they’ve been the subject of much debate (are they good for your site traffic? Is it fair of Google to display your content in this way? etc.), they’re almost certainly here to stay. […]

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Site Speed for Content Marketers

April 20, 2016 by  
Filed under Technical, Web Dev

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Ask any marketer why site speed matters, and they won’t have trouble answering. Dozens of studies have demonstrated the irrefutable connection between performance and various different KPIs, from bounce rate to organic landings. Web users care deeply about performance, a fact which played a large part in Google’s decision to add site speed to its […]

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What Triggers Twitter Results in Google Search?

April 14, 2016 by  
Filed under Google, SERP Analysis, Technical, Twitter

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What Triggers Twitter Results in Google Search? An Analysis.. I recently wrote about what seems to influence who turns up when a Google search page carries a Twitter feature (short version, follower count and verified status). However, in that piece we avoided the question of “what makes the result trigger in the first place?”. To […]

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Examining Traffic From Google’s AMP Carousel

April 11, 2016 by  
Filed under Google, Technical

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On April 4th I noticed we were seeing some growth in traffic to one of the AMP versions of our posts. A quick check in analytics revealed the AMP version of this post had indeed enjoyed an uplift in traffic. With a bit more digging I found Builtvisible ranking Google’s AMP carousel for “Google”. I […]

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How Google Works

April 4, 2016 by  
Filed under Google, Technical

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A transcription of Google engineer Paul Haahr’s session at SMX entitled “How Google Works”. It’s very rare that we get to hear from a Google Search Engineer at a Search Industry conference. There are always lots of helpful Google Webmaster Analysts present but since Matt Cutts became a little less visible on the conference circuit […]

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