Mobile Ecommerce: Optimise Your Product Pages for Mobile

May 31, 2016 by  
Filed under Ecommerce SEO, Mobile, Research, Retail, Technical

Comments Off on Mobile Ecommerce: Optimise Your Product Pages for Mobile

Your mobile product pages are probably the least explored quick win opportunity your marketing team could exploit. To benefit fully; we need to understand the important differences between mobile and desktop. Often however, we see retailers lumping mobile together with desktop; a toxic decision when it comes to conversion and organic search performance. Smarter retailers […]

The post Mobile Ecommerce: Optimise Your Product Pages for Mobile appeared first on Builtvisible.

Optimising for Google’s Quick Answer Box

May 3, 2016 by  
Filed under Google, Research, Rich Snippets, SEO, Technical

Comments Off on Optimising for Google’s Quick Answer Box

“Answer Boxes” or “Rich Answers” are the search result features that appear at the top of some queries in Google Search. While they’ve been the subject of much debate (are they good for your site traffic? Is it fair of Google to display your content in this way? etc.), they’re almost certainly here to stay. […]

The post Optimising for Google’s Quick Answer Box appeared first on Builtvisible.

What I Learned From Really Long Form Content Production

April 20, 2016 by  
Filed under Content Marketing, Research, Web Dev

Comments Off on What I Learned From Really Long Form Content Production

I recently built a long form piece of content on the history of spaceflight as an experiment in creating long form content using React.js (repo here). As a result of that work, I’ve spent time thinking about how to think about tracking such a piece of content, and I wanted to share a little of […]

The post What I Learned From Really Long Form Content Production appeared first on Builtvisible.

What I Learned From Really Long Form Content Production

April 20, 2016 by  
Filed under Content Marketing, Research, Web Dev

Comments Off on What I Learned From Really Long Form Content Production

I recently built a long form piece of content on the history of spaceflight as an experiment in creating long form content using React.js (repo here). As a result of that work, I’ve spent time thinking about how to think about tracking such a piece of content, and I wanted to share a little of […]

The post What I Learned From Really Long Form Content Production appeared first on Builtvisible.

21 Free Tools to Develop Your Content Marketing Strategy

April 11, 2016 by  
Filed under Content Marketing, Research, Tools

Comments Off on 21 Free Tools to Develop Your Content Marketing Strategy

Tools, tools, and more tools. From email marketing to social media management to content creation—you can find a tool for whatever ails you. But when you’re pressed for time and money, the last thing you want is a laundry list of expensive tools that you MUST HAVE or CAN’T LIVE WITHOUT. That’s why I’ve compiled […]

The post 21 Free Tools to Develop Your Content Marketing Strategy appeared first on Builtvisible.

Analysing Twitter Feature Results in Google SERPs

April 8, 2016 by  
Filed under Analytics, Research

Comments Off on Analysing Twitter Feature Results in Google SERPs

Over the past couple of days I’ve spent some time looking at what makes a Twitter featured result turn up in Google’s results. Along the way we’ve discovered some interesting things that seem to play a part, if you’re looking to get your account featured in a specific Google search query. The main takeaways were […]

The post Analysing Twitter Feature Results in Google SERPs appeared first on Builtvisible.

Analysing Twitter Feature Results in Google SERPs

April 8, 2016 by  
Filed under Analytics, Research

Comments Off on Analysing Twitter Feature Results in Google SERPs

Over the past couple of days I’ve spent some time looking at what makes a Twitter featured result turn up in Google’s results. Along the way we’ve discovered some interesting things that seem to play a part, if you’re looking to get your account featured in a specific Google search query. The main takeaways were […]

The post Analysing Twitter Feature Results in Google SERPs appeared first on Builtvisible.

Data Driven Content: Ideas that Work in Content Marketing

Comments Off on Data Driven Content: Ideas that Work in Content Marketing

If you’re a content marketer then it’s important to put time into researching and understanding what content ideas propagate on the web. Over the past few months we’ve looked at a number of themes including: nostalgia, scale, challenging established conventions and change. Next, we’re going to cover an introduction to data driven content marketing. Using […]

The post Data Driven Content: Ideas that Work in Content Marketing appeared first on Builtvisible.

SEO Friendly React.js App Architecture for Multimedia Content

March 9, 2016 by  
Filed under React.js, Research, Technical, Web Dev

Comments Off on SEO Friendly React.js App Architecture for Multimedia Content

There’s an issue with modern content creation for the web – non-technical users want to be able to create mixed media content, with the option of embedding custom components where needed. However, traditional CMS tools don’t have the middleware to support that idea. We decided to sit down and create a prototype middleware in React.js […]

The post SEO Friendly React.js App Architecture for Multimedia Content appeared first on Builtvisible.

Scraping for Content Marketing Ideas & Research

Comments Off on Scraping for Content Marketing Ideas & Research

“Scraping” is a way of automating or scaling the process of gathering information from different websites on the Internet. It’s a bit of a staple in the SEO skill set because of the every day need for quality assurance, bug testing and SEO diagnostics. There are some really good articles on the technical search applications […]

The post Scraping for Content Marketing Ideas & Research appeared first on Builtvisible.

Next Page »