10 Free Content Strategy & Editorial Calendar Templates

April 18, 2016 by  
Filed under Content Marketing, Content Strategy, Creative

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Do you know what makes a successful content marketing program? If you’ve been following along with my ongoing series, the answer should be “yes” — which already makes you better off than half of all UK marketers. Now here’s the real test: what does your content marketing strategy look like? If your answer is a […]

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How to Develop a Content Marketing Strategy for Your SME

April 6, 2016 by  
Filed under Content Marketing, Content Strategy, Creative

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Small- and medium-sized enterprises (SMEs) face many challenges, especially when it comes to developing an effective content marketing strategy. You might feel restricted by time and budget constraints, or maybe you’re daunted by the thought of adding your voice to a market already saturated with content. Whatever your misgivings, don’t let them stop you. A […]

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Data Driven Content: Ideas that Work in Content Marketing

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If you’re a content marketer then it’s important to put time into researching and understanding what content ideas propagate on the web. Over the past few months we’ve looked at a number of themes including: nostalgia, scale, challenging established conventions and change. Next, we’re going to cover an introduction to data driven content marketing. Using […]

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Content Marketing for Customer Retention

March 29, 2016 by  
Filed under Content Marketing, Content Strategy, Creative

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Landing new business is excellent, but if you’re not also gaining repeat customers then you’re winning the battle, but losing the war. Customer retention is your ticket to healthy business growth. Fortunately, content marketing is here to storm the beaches and save the day. Your Sales Funnel Should Focus on Customer Retention When I look […]

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