How to Implement Tone of Voice

Comments Off on How to Implement Tone of Voice

First, if you don’t know the difference between tone and voice, make sure you brush up on my last article. This article’s no good to you if you haven’t nailed down your brand voice, or if you don’t understand that you can change your content’s tone while keeping voice consistent. Second, brush up on your […]

The post How to Implement Tone of Voice appeared first on Builtvisible.

The Difference Between Voice & Tone

Comments Off on The Difference Between Voice & Tone

You’d be hard pressed to find a marketer who won’t nod emphatically when you say, “You need to establish your voice.” But I’d wager that you’d be equally stymied if you tried to find someone who can tell you exactly what they mean when they talk about voice—or how voice differs from tone. And yes, […]

The post The Difference Between Voice & Tone appeared first on Builtvisible.

3 Logical Alternatives to Animated GIFs

May 16, 2016 by  
Filed under Coding, Content Marketing, Technical, Web Dev

Comments Off on 3 Logical Alternatives to Animated GIFs

GIFs are one of the oldest image formats on the web. The Graphics Interchange Format was first introduced in 1987, and advances in browser technology in the intervening years have reduced the number of scenarios in which GIF is the most suitable image format. In general, animated graphics are one of the format’s few remaining […]

The post 3 Logical Alternatives to Animated GIFs appeared first on Builtvisible.

How to Monetise Your Content Marketing Campaign

April 27, 2016 by  
Filed under Content Goals, Content Marketing, Creative

Comments Off on How to Monetise Your Content Marketing Campaign

Before I begin, let me make one thing VERY clear: If you’ve come here hoping for a quick way to make money, you’re in the wrong place. Content marketing is not a lottery ticket or a get-rich-quick scheme. In fact, the main “point” of content marketing isn’t to generate revenue. Yes—content marketing can help you […]

The post How to Monetise Your Content Marketing Campaign appeared first on Builtvisible.

What I Learned From Really Long Form Content Production

April 20, 2016 by  
Filed under Content Marketing, Research, Web Dev

Comments Off on What I Learned From Really Long Form Content Production

I recently built a long form piece of content on the history of spaceflight as an experiment in creating long form content using React.js (repo here). As a result of that work, I’ve spent time thinking about how to think about tracking such a piece of content, and I wanted to share a little of […]

The post What I Learned From Really Long Form Content Production appeared first on Builtvisible.

What I Learned From Really Long Form Content Production

April 20, 2016 by  
Filed under Content Marketing, Research, Web Dev

Comments Off on What I Learned From Really Long Form Content Production

I recently built a long form piece of content on the history of spaceflight as an experiment in creating long form content using React.js (repo here). As a result of that work, I’ve spent time thinking about how to think about tracking such a piece of content, and I wanted to share a little of […]

The post What I Learned From Really Long Form Content Production appeared first on Builtvisible.

10 Free Content Strategy & Editorial Calendar Templates

April 18, 2016 by  
Filed under Content Marketing, Content Strategy, Creative

Comments Off on 10 Free Content Strategy & Editorial Calendar Templates

Do you know what makes a successful content marketing program? If you’ve been following along with my ongoing series, the answer should be “yes” — which already makes you better off than half of all UK marketers. Now here’s the real test: what does your content marketing strategy look like? If your answer is a […]

The post 10 Free Content Strategy & Editorial Calendar Templates appeared first on Builtvisible.

Using Content Marketing For Links? You Might Be Doing it Wrong

April 13, 2016 by  
Filed under Content Marketing, Creative

Comments Off on Using Content Marketing For Links? You Might Be Doing it Wrong

If you’re still building content for links, you have a problem. Why should you de-prioritise links as the primary metric for your content marketing campaigns and start thinking about achieving your business KPI’s instead? There’s a very clear shift happening in the search agency landscape that I think we should all talk about. SEO has […]

The post Using Content Marketing For Links? You Might Be Doing it Wrong appeared first on Builtvisible.

21 Free Tools to Develop Your Content Marketing Strategy

April 11, 2016 by  
Filed under Content Marketing, Research, Tools

Comments Off on 21 Free Tools to Develop Your Content Marketing Strategy

Tools, tools, and more tools. From email marketing to social media management to content creation—you can find a tool for whatever ails you. But when you’re pressed for time and money, the last thing you want is a laundry list of expensive tools that you MUST HAVE or CAN’T LIVE WITHOUT. That’s why I’ve compiled […]

The post 21 Free Tools to Develop Your Content Marketing Strategy appeared first on Builtvisible.

How to Develop a Content Marketing Strategy for Your SME

April 6, 2016 by  
Filed under Content Marketing, Content Strategy, Creative

Comments Off on How to Develop a Content Marketing Strategy for Your SME

Small- and medium-sized enterprises (SMEs) face many challenges, especially when it comes to developing an effective content marketing strategy. You might feel restricted by time and budget constraints, or maybe you’re daunted by the thought of adding your voice to a market already saturated with content. Whatever your misgivings, don’t let them stop you. A […]

The post How to Develop a Content Marketing Strategy for Your SME appeared first on Builtvisible.

Next Page »