How to Monetise Your Content Marketing Campaign

April 27, 2016 by  
Filed under Content Goals, Content Marketing, Creative

Comments Off on How to Monetise Your Content Marketing Campaign

Before I begin, let me make one thing VERY clear: If you’ve come here hoping for a quick way to make money, you’re in the wrong place. Content marketing is not a lottery ticket or a get-rich-quick scheme. In fact, the main “point” of content marketing isn’t to generate revenue. Yes—content marketing can help you […]

The post How to Monetise Your Content Marketing Campaign appeared first on Builtvisible.

What I Learned From Really Long Form Content Production

April 20, 2016 by  
Filed under Content Marketing, Research, Web Dev

Comments Off on What I Learned From Really Long Form Content Production

I recently built a long form piece of content on the history of spaceflight as an experiment in creating long form content using React.js (repo here). As a result of that work, I’ve spent time thinking about how to think about tracking such a piece of content, and I wanted to share a little of […]

The post What I Learned From Really Long Form Content Production appeared first on Builtvisible.

What I Learned From Really Long Form Content Production

April 20, 2016 by  
Filed under Content Marketing, Research, Web Dev

Comments Off on What I Learned From Really Long Form Content Production

I recently built a long form piece of content on the history of spaceflight as an experiment in creating long form content using React.js (repo here). As a result of that work, I’ve spent time thinking about how to think about tracking such a piece of content, and I wanted to share a little of […]

The post What I Learned From Really Long Form Content Production appeared first on Builtvisible.

Site Speed for Content Marketers

April 20, 2016 by  
Filed under Technical, Web Dev

Comments Off on Site Speed for Content Marketers

Ask any marketer why site speed matters, and they won’t have trouble answering. Dozens of studies have demonstrated the irrefutable connection between performance and various different KPIs, from bounce rate to organic landings. Web users care deeply about performance, a fact which played a large part in Google’s decision to add site speed to its […]

The post Site Speed for Content Marketers appeared first on Builtvisible.

10 Free Content Strategy & Editorial Calendar Templates

April 18, 2016 by  
Filed under Content Marketing, Content Strategy, Creative

Comments Off on 10 Free Content Strategy & Editorial Calendar Templates

Do you know what makes a successful content marketing program? If you’ve been following along with my ongoing series, the answer should be “yes” — which already makes you better off than half of all UK marketers. Now here’s the real test: what does your content marketing strategy look like? If your answer is a […]

The post 10 Free Content Strategy & Editorial Calendar Templates appeared first on Builtvisible.

What Triggers Twitter Results in Google Search?

April 14, 2016 by  
Filed under Google, SERP Analysis, Technical, Twitter

Comments Off on What Triggers Twitter Results in Google Search?

What Triggers Twitter Results in Google Search? An Analysis.. I recently wrote about what seems to influence who turns up when a Google search page carries a Twitter feature (short version, follower count and verified status). However, in that piece we avoided the question of “what makes the result trigger in the first place?”. To […]

The post What Triggers Twitter Results in Google Search? appeared first on Builtvisible.

Using Content Marketing For Links? You Might Be Doing it Wrong

April 13, 2016 by  
Filed under Content Marketing, Creative

Comments Off on Using Content Marketing For Links? You Might Be Doing it Wrong

If you’re still building content for links, you have a problem. Why should you de-prioritise links as the primary metric for your content marketing campaigns and start thinking about achieving your business KPI’s instead? There’s a very clear shift happening in the search agency landscape that I think we should all talk about. SEO has […]

The post Using Content Marketing For Links? You Might Be Doing it Wrong appeared first on Builtvisible.

Examining Traffic From Google’s AMP Carousel

April 11, 2016 by  
Filed under Google, Technical

Comments Off on Examining Traffic From Google’s AMP Carousel

On April 4th I noticed we were seeing some growth in traffic to one of the AMP versions of our posts. A quick check in analytics revealed the AMP version of this post had indeed enjoyed an uplift in traffic. With a bit more digging I found Builtvisible ranking Google’s AMP carousel for “Google”. I […]

The post Examining Traffic From Google’s AMP Carousel appeared first on Builtvisible.

21 Free Tools to Develop Your Content Marketing Strategy

April 11, 2016 by  
Filed under Content Marketing, Research, Tools

Comments Off on 21 Free Tools to Develop Your Content Marketing Strategy

Tools, tools, and more tools. From email marketing to social media management to content creation—you can find a tool for whatever ails you. But when you’re pressed for time and money, the last thing you want is a laundry list of expensive tools that you MUST HAVE or CAN’T LIVE WITHOUT. That’s why I’ve compiled […]

The post 21 Free Tools to Develop Your Content Marketing Strategy appeared first on Builtvisible.

Analysing Twitter Feature Results in Google SERPs

April 8, 2016 by  
Filed under Analytics, Research

Comments Off on Analysing Twitter Feature Results in Google SERPs

Over the past couple of days I’ve spent some time looking at what makes a Twitter featured result turn up in Google’s results. Along the way we’ve discovered some interesting things that seem to play a part, if you’re looking to get your account featured in a specific Google search query. The main takeaways were […]

The post Analysing Twitter Feature Results in Google SERPs appeared first on Builtvisible.

Next Page »